E-cards for Green Moms

COMMUNITY NEWS

It's such a joy to receive birth announcement cards or holiday cards but I always wonder: Won't most of these cards end up getting tossed sooner or later?

Babymomento, an online personalized e-card service, was born when my friend gave birth to a beautiful girl in 2003. She told me that everyone in her family wanted to spread the news to as many people as possible. I realized that often times not only the newly mothers but also their parents, as new grandparents, wanted to share the joy to their own friends. Traditional birth announcement cards were a lot of work and not quite affordable, and they seem to become a burden to the newly mothers. On the other hand, sending emails with attachment photos seemed too business-like and not quite stylish. As I listened to my friend, I came up with a concept of custom made e-cards as a stylish and practical solution for newly born. Babymomento was born, with a little help from my friend's newly born, to answer mothers' needs for an affordable, easy solution to birth announcement.

Anyone who has sent an e-card knows that it is limited in the ability to personalize and sometimes it gives an impression of "mass produced." For a birth announcement, because it is a special occasion, I want to reflect that special moment by customizing each card for my clients, to create one-of-a-kind e-card that echoes the personality of each family. Also knowing the burdens of families who have a newborn, I maintain the ease of an e-card, so even grandparents can order these birth announcement cards and each family member can share it with anyone that they choose to. Best of all, it is completely environmentally friendly, and who could ask for a better way to start a new life?

- Emi

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