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8.15.2007 12:00 AM

Threads For Life Launches Organic Clothing Line

Clothing Based On 5,000-Year Old Ayurvedic Medical Tradition

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LOS ANGELES – Threads for Life, the first Ayurvedic apparel company in the US, successfully launched its first collection at Sunya Currie Collection at 1130 Abbot Kinney Blvd. in Venice, California. Infused with over 25 medicinal plants and herbs to help address both serious and every day ailments, each garment is 100% organic and woven by hand. A socially responsible and environmentally friendly company, Threads for Life addresses alternative healing availabilities for conscientiously aware consumers by providing beautiful and functional garments and accessories, ideal for a healthy and healing lifestyle.

Based in the 5,000 year-old medicinal science of Ayurveda, each Threads for Life garment is infused by hand with unique formulas to address various emotional and physical health challenges. Through the trans-dermal process of fiber to skin contact, the herbs and plants are diffused into the pores of skin to restore vitality and balance for healing and optimum health.

The only Ayurvedic apparel line of its kind, Threads for Life debuted with six wellness formulas infused into the 100% organic active wear clothing. They include: Tulana: Light. A formula for freedom from excess weight and appetite control. Vicra: Vital Force. A formula for energy and well being. Avega: Strong. A formula for strengthening the body’s immune system. Sapna: Dreams. A formula for regulating sleep patterns and relaxation. Anamya: Flex. A formula for pain relief in the muscles and joints. Sumana: Renewal. A formula for dermal health and skin renewal.

The first Threads for Life collection by company founder Azmina Kanji is exclusively available at Sunya Currie Collection at 1130 Abbot Kinney Blvd., Venice, CA 90291. Telephone 310-581-7980 or 310-597-2337.

ABOUT THREADS FOR LIFE

"AYURVEDA" an age old science originating from combination of Ayus, meaning "long life" and veda meaning "knowledge", thus summarized as "Science of long life." Threads for Life has built a sustainable bridge between modern life and ancient 5000 year old Ayurvedic wisdom, providing the first ever apparel choice for wellness and optimum health. Infused with healing herbs and plants from the Ayurvedics in Kerala, India, each Threads for Life garment addresses the wellness needs of conscientious consumers. The Threads for Life apparel and accessory collection is 100% organic, woven and infused by hand, and environmentally and socially responsible. As an eco-friendly fair trade company, the company is focused on providing beautiful and functional garments and accessories for a healthful and healing lifestyle. For more information on Threads for Life and the benefits of Ayurveda, please visit us at www.threadsforlife.com.

ABOUT AZMINA KANJI

Azmina Kanji is one of the brightest stars in the fashion industry and is best known for her label Azmina International, one of the most sought after labels in the demanding LA high-end fashion arena and worldwide. Some of the celebrities wearing her designs include Cameron Diaz, Barbra Streisand, Marisa Tomei, Stevie Nicks, Darryl Hannah and Goldie Hawn to name a few. A graduate of the famed Sorbonne in Paris, Azmina has designed fabrics for some of the most famous names out there such as Emanuel Ungaro, Georgio Armani and Valentino. Azmina’s new Threads for Life collection continues her innovative record of achievement.

Contact: Katy Saeger / Threads for Life (310) 597-2337; Email: katysaeger@gmail.com Jim Goyjer / Threads for Life (310) 207-1524; Email: jgoyjer@jgapr.com


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