I had gone to the country to live. After years of the media wars in Manhattan, I was ready to raise heirloom roses in my organic garden. And to volunteer. It was that kind of time.
But then the climate in my garden began to change. And then I saw An Inconvenient Truth. And then one day, my husband Peter said, "Honey, somebody ought to invent a great green website for regular people."
So, welcome to TheDailyGreen.com.
It's the handiwork of Gloria Dawson, who appeared one Friday evening and became employee #1 and as photo editor, is truly a climate change witness. It's the handiwork of Dan Shapley, whose environmental stories about our magical Hudson River Valley so moved me over the years, he had to become our news editor. And of Karen Berner, whose love of real food informs her work as food editor. And of Brian C. Howard, an eco-warrior, home and tips editor, and builder of his own social pyramid in cyberspace.
The brilliant and beautiful Joan Feeney serves as creative consultant and courage-giver.
Tom and Clay at Blue State Digital taught us the viral crafts. Leslie Marker at Marker Design created our delicious little beta and Raul Goodness at IMS got that site up practically overnight.
John Loughlin, EVP, General Manager of Hearst Magazines, who had a Prius before having a Prius was cool, is personally responsible for the birth of this site.
So is Cathie Black, President, Hearst Magazines, who in true Basic Black style, green lighted this green project faster than any other media project in the history of Hearst Magazines, or so I'm told.
I am very grateful to them both.
Chuck Cordray, VP of Hearst Magazines Digital Media and his team of digital magicians made it all happen. Debra Robinson, Christopher Johnson, Rich Wilkie, Rob Keane, Colleen Noonan, Cris Aguinaldo, Zachary Kilgore, Sharon Baily Romano, Julie Bresnick and many, many others.
Special shout outs to Elaine Fishbein, Mahala Donaghy, Erin Johnson and Dan Roberts, Theresa Mershon and Ben Rubenstein.
Extra special high fives to Wynne McCormick.
This beautiful site was designed by Nik Ives and Go Lertworachan of Ives Advertising.
What a team.
Deborah Jones Barrow
Hearst Tower, New York City
November 5, 2007
Let us know what youd like to see on this site!
The Daily Green.com is published by the Digital Media unit of Hearst Magazines. Hearst Corporation, the parent company of Hearst Magazines, has been at the forefront of raising awareness for and addressing environmental concerns. Among Hearst's accomplishments on the environmental front, the most recognized are the companys completion of Hearst Tower, the first gold LEED certified building in New York (honored by Global Green USA); partnering with the State of California, California Rangeland Trust and American Land Conservancy in 2005 to form the largest conservation easement in history (82,000 acres) in San Simeon, Calif.; and participating in philanthropic tree planning through National Arbor Day Foundation and New York Restoration Project.
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