Friday, January 9
ADVERTISEMENT
LIVING GREEN
Big Green Purse
URTH Guy
you are viewing all posts tagged:

buying

Compact Fluorescent Light Bulbs Save Her $400 Every Year

one in a million campaign

If you're one of those people who want to "go green" but think they can't afford it, meet Sue H. of Dewitt, Virginia.

This "One in a Million" grandmother of two has found that shifting her spending to products and services that offer the greatest environmental benefit actually saves her money - especially when it comes to energy.

The One in a Million campaign inspires consumers to shift at least $1,000 of their existing household budgets to greener goods. The idea isn't to spend more money, just to make "green" a priority when you do shop. In many cases, the new purchases are not only better for the planet. They're great for your pocketbook, too.

Here's how Sue shifted her spending:

save money going green

Date: Item / Money Spent

04/'07: '07 Honda Civic / $17,500
04/'07: front loading washer / $1,000
'06-'08: 50 CFL bulbs / $200
01/'07: Water heater blanket / $20
01/'08: Weather stripping / $10
01/'08: 8 pairs of thermal drapes / $500
05/'08: Bamboo bathroom flooring / $400

Total: $19,130

Sue says she's "pretty much a typical 60ish woman" with three grown children, two grown step-children, and seven grandchildren. Retired, she sews, does some crafting, reads and gardens. When I asked Sue what inspired her, here's what she said.

"The green thing? It really began for me in the 70's when we planted our first garden. ...



How to Go Green With $2,000 You'd Spend Anyway

one in a million campaign

HoneyLynn, a soon-to-be-mother who joined the Big Green Purse campaign back in March, has shifted almost $2,000 of her household spending to products and services that benefit the environment as part of her commitment to live a greener life. Here's her story:

"Over the last 4-5 years, I have really become committed to environmentally conscious living, but have realized that it doesn't and can't on a practical level, happen overnight. So, slowly I have shifted our household's spending to more environmentally conscious products. Whenever I need to replace or or buy something new, I take the time to seek out environmentally friendly alternatives, and if it costs a little more than I thought and we don't need it right away, then I save up to make the purchase (no credit card purchases here).

"The idea of seeing exactly how much of our household spending was directed to environmentally friendly products, was what inspired me to get involved in the One in a Million campaign. Regarding the biggest lesson, like I mentioned above, is that sometimes it takes a little research (thank goodness for the Internet) to find environmentally friendly alternatives, but it is worth it. ...



Why I Have Hope for the Earth, 40 Years Later

blue marble earth

I celebrated the very first Earth Day as a high school senior in 1970. As students across the U.S. buried polluting automobiles, decried oil spills that were fouling pristine beaches, and protested nuclear power plants, I thought it would be only a matter of months before Americans would come to their senses and adopt an ethic focused on protecting both people and the planet.

Instead, it's taken almost 40 years for citizens, companies, and elected officials to consider environmental destruction seriously. The delay has cost us all. The climate has changed, with deadly consequences worldwide. Risks to human health from environmental pollutants are growing, threatening children and adults alike. Plants and animals are approaching extinction levels at alarming rates, giving rise to concerns about the collapse of the global food chain and loss of the creatures that add a rich dimension to our lives.

Scientists intone that we have only ten years to "turn things around." A grim forecast? Yes. And yet, after all these years, I have hope. ...



Save $4,000 Next Year (And Every Year)

save money going green

You can save almost $4,000 every year if you live a greener life.

Here's how:

  1. Take lunch to work and stop tossing disposable takeout waste
    Annual cost savings: $1,560

  2. Sell your gas-guzzler and invest in a fuel-efficient model
    Annual cost savings: $884

  3. Drive smart to improve fuel economy
    Annual cost savings: $600

  4. Buy a reusable water bottle and stop buying bottled water
    Annual cost savings: $500 ...



Want More Market Share? Urge Women to Buy 20% Less

One thing the Marketing to Women conference definitely was not about was reducing consumption.

Virtually every presentation given during the two-day confab of manufacturers, marketers and advertising mavens focused on how to get women to buy more ... and more ... and more. Stephanie Ouyoumjian, Director of Strategy at Publicis, encouraged companies to "have a conversation" with women to build market share. "Every 1% of getting her to talk leads to additional millions in sales," she reported. Laura Keely, Director of Consumer Promotion Marketing for Kimberly-Clark, said the key was "relevance." Women will buy more products if they feel they're relevant emotionally, psychologically, and practically. Gigi Carroll, Senior Vice President of advertising agency Draft FCB, reported on the "millenial" woman - the one younger than 30 for whom having abundant choice is a critical marketplace motivator.

My perspective was substantially different. I took the stage with three basic recommendations I urged marketers and manufacturers to seriously consider. ...



Why Marketing to Women Matters to the Green Movement

Lest anyone doubt that marketing to women is a fast-track way to protect the environment, just review the presentations made at last week's M2W (Marketing to Women) conference in Chicago by Frito-Lay, Motorola, Glam Media (the fastest growing women-oriented site on the Web) and more. Women have the clout to put companies on notice: when it comes to reducing climate change, restoring our air and water, and protecting the health of our kids and families, we can – and will – use our purse to pull manufacturers in a cleaner, greener direction.

Let's do the numbers:

Women account for 85% of all consumer purchases, and we're buying more than cheese doodles and diapers:

    91% of New Homes
    66% PCs
    92% Vacations
    80% Healthcare
    65% New Cars
    89% Bank Accounts
    93% Food
    93 % OTC Pharmaceuticals ...





ADVERTISEMENT
about this blog
The Big Green Purse highlights the fastest, easiest, most direct route to a clean and healthy environment... read more.

visit the site

Big Green Purse:
Use Your Spending Power to Create a Cleaner, Greener World
recent posts most popular
archive

30 Days to a Greener Diet
Send an E-Card
Today: 5 Things Anyone Can Do
Calculate Your Impact
Search for a location:
Enter your city or zip code to get your local temperature and air quality and find local green food and recycling resources near you.
ADVERTISEMENT
ADVERTISEMENT
Hearst Digital Media