Summer Rayne Oakes in front of the Zoe and Zac line for Payless
I have to admit I was (pleasantly) surprised when I got an invite a
couple weeks ago to check out Payless Shoes' new green line, but when
it comes to mainstream brands greenifying, I target="_new">put my skeptic's hat on.
But I have to say I was pretty impressed. Considering how many shoes
they sell (Collective Brands, which is made up of Stride-Rite and
Payless combined, sells a whopping 200 million pairs a year), if these
guys can do it right, it will make a huge difference.
Lucky for us, Payless is going to make these shoes as inexpensive as
their other lines -- none of the Zoe and Zac (green) line will be more
than $30 a pair.
None other than Eco Chick Summer Rayne Oakes was at the Payless event
to answer my questions -- she's the brand's sustainability strategist for
the new line, which will debut in April of 2009. "They have organic
cotton bodies, the dyes are heavy-metal free, and all the metal details
are nickel-free," she said of the printed ballet flats, sneakers,
flip-flops and espadrilles in the collection. Even the elastic band on
one style is made from recycled PET. We also discussed adhesives, the
material that makes up the foot beds and the soles, and without getting
into all the chemistry specifics, I'll just say that Summer and Payless
covered a lot of the sustainability bases for the very first collection
in their green line.
"We want to do a better job, as corporate citizens," said Mardi Larson,
a spokesperson for Payless I met at the event. And when I told her
about my concerns about the 'ghettoization of green' -- that companies
would make a green line to cater to the people that cared, leaving the
rest of the public with the same old (Earth-disresepecting) stuff, she
explained that what the company learns from the green shoe line will
eventually be incorporated into all of their Payless products. "We want
to democratize green," said Mardi.
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