Tuesday, December 2
ADVERTISEMENT
LIVING GREEN
Driving Directions: Getting There Green
you are viewing all posts tagged:

car companies

Ignoring Gas Prices, Car Companies Repeating Great Depression Failures

The day oil hit $138 a barrel, I was in ultra-rich Greenwich, Connecticut looking at 16-cylinder cars and thinking about how history repeats itself, first as tragedy then as farce. It was the 13th annual Greenwich Concours d'Elegance, presenting an overpowering collection of Packards, Duesenbergs and Pierce Arrows.

 view of a red rolls royce classic at greenwich concours d'elegance auto show

Show judging at the Greenwich Concours.

Why don't we see these marques today? Because they misread the market and offered big, powerful and expensive cars during the depths of a Depression. Sound familiar? At least gas was cheap back then. Does GM have an excuse for filling its showrooms with Tahoes, Sierras and Hummers when average folk are having to choose between putting gas in the tank and food on the table?

I stood in awe before a 1937 Delahaye 135 M Roadster with an unbelievably gorgeous, over-the-top streamlined body by Figoni and Falaschi. French-made Delahayes could fetch as much as $20,000 (just for the chassis, without a body!). In the 1930s, the average American salary was $1,368. A year. Can you buy a Delahaye today? No, you cannot.

Oil prices have doubled in the last year. Automakers are frantically shutting pickup and SUV plants and making hasty plans for new subcompacts with four-cylinder engines. GM is likely to put Hummer on the block for peanuts.






ADVERTISEMENT
about this blog
From clean cars like hybrids and fuel-cells to getting the best gas mileage ... read more.
about the authors
Jim Motavalli

Jim Motavalli

Jim Motavalli is a senior writer at E/The Environmental Magazine, a regular contributor to the New York Times and author most recently of Naked in the Woods: Joseph Knowles and the Legacy of Frontier Fakery. read full bio.
buy the book

buy the book

Forward Drive: The race to build "clean" cars of the future.
recent posts most popular
archive

30 Days to a Greener Diet
Send an E-Card
Today: 5 Things Anyone Can Do
Calculate Your Impact
Search for a location:
Enter your city or zip code to get your local temperature and air quality and find local green food and recycling resources near you.
ADVERTISEMENT
ADVERTISEMENT
Hearst Digital Media