USA Today has an interesting front-page piece today about the record amount that will be spent this year on U.S. elections -- $5.3 billion.
That's nearly $1 billion more than the 2004 election, and is fueled in part by Barack Obama's record-breaking fundraising prowess (which came, as has been well noted, at the expense of his early campaign promise to accept public financing).
But after watching Congress doll out $700 billion for a financial rescue, and all the talk of the Iraq war possibly costing as much as $1 trillion before all's said and done ... and on top of the mind-boggling number of zeroes that accompany any billion- or trillion-dollar amount ... it's hard to make rational sense of a number like $5.3 billion.

USA Today helpfully points out that it's less than what Americans will spend on Halloween in 2008, according to estimates by the National Retail Federation. We'll spend $6 billion on costumes, candy, fake cobwebs and scary music ... not to mention those ridiculous blow-up lawn ornaments. (Incidentally, you can look to The Daily Green for homemade Halloween costume ideas and good safe alternatives to candy.
It got me thinking about how election spending measures up against other American milestones. What follows is a look at how much is spent, per capita, by Americans (assuming a population of $305.48 million, with each spending equally). The numbers are from the National Retail Federation. ...


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